As Creative Director at MyBrandForce, I developed the visual identity & voice for a brand that engaged both enterprise businesses & gig workers. This work expanded into UI/UX direction for a mobile application, immersive animations for conventions, and traditional web and print designs.
As the director of Film Reframed, I developed a brand identity to appeal to industry professionals and emerging voices in film and television. Our professional development content relies on draw-over diagrams, so we embraced our educational mark-making and incorporated it into our brand identity. Think Zoo-books for professional filmmakers. This identity helped grow Film Reframed into partnerships with NBC, ABC, Universal, Paramount, Telemundo, Caviar, and dozens of other film organizations around the globe.
As a freelance designer for Colorado Springs Hot Tubs, I refreshed their local identity to appeal to a growing customer base. This included creating a versatile logo mark that could be configured for a variety of applications. Along the way, we found an idea for cute mountain animals enjoying a dip in a Colorado Springs Hot Tub custom bath. This idea has yet to be realized as an animated commercial, but it's fun to think about, right?