I directed the following spot for California Pizza Kitchen.
It helped usher in a colorful rebrand of the company, and involved casting a diverse & friendly collection of guests and team members.
If you watch closely, you can spot the executive chef of CPK, an assortment of differently abled team members, accurate 1980's throwback attire, and CPK's original restaurant location in Beverly Hills.
We had a limited amount of time to shoot in operational restaurants across Southern California. Knowing this, I storyboarded the entire shot list in pre-production.
These drawings helped inform the production team, designers, and location managers.
As you can see, we followed the blueprint closely to maximize our budget and efficiency.
This spot was also cut down into fast and friendly social media campaigns.